Ed Catmull, co-founder of Pixar, offers an insider’s guide to building a creative culture. Through stories from the making of beloved films like Toy Story and Finding Nemo, Catmull reveals how Pixar nurtures innovation while maintaining excellence. He discusses leadership, collaboration, and the importance of candor in creative work. Central to the book is the idea that protecting creativity requires careful management of failure and feedback. Creativity, Inc. is not just a memoir—it’s a manual for leading with purpose, whether you’re in animation, tech, or any field requiring bold ideas and inventive teams.
About Ed Catmull
Ed Catmull is a computer scientist, entrepreneur, and co-founder of Pixar Animation Studios. A pioneer in 3D computer graphics, he played a key role in developing the technology behind Toy Story, the first fully computer-animated film. Catmull served as president of Pixar and later Walt Disney Animation Studios, fostering a culture of creativity and innovation. His book Creativity, Inc., co-written with Amy Wallace, shares leadership lessons from his decades in animation and tech. A recipient of five Academy Awards for technical achievement, Catmull is revered for blending artistry with science and guiding some of the most successful animated films ever made.
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