Eric Ries
Eric Ries is an entrepreneur, author, and startup advisor best known for developing the Lean Startup methodology. Drawing from his experiences as a Silicon Valley founder and engineer, Ries advocates for rapid iteration, validated learning, and adaptive product development. His book The Lean Startup became a global bestseller and has reshaped how new ventures—both startups and corporations—approach innovation. Ries also founded the Long-Term Stock Exchange and continues to champion sustainable, data-driven entrepreneurship. His work has influenced thousands of organizations seeking to minimize risk while fostering creativity and customer alignment in uncertain markets.
The Lean Startup presents a framework for building startups through continuous innovation, rapid experimentation, and customer feedback. Eric Ries introduces concepts like the Build-Measure-Learn loop, minimum viable product (MVP), and validated learning to help entrepreneurs reduce waste and improve decision-making. Rather than perfecting a product before launch, Ries advocates iterative development and pivoting based on real-world data. This approach enables startups to adapt quickly and succeed in uncertain markets. With practical tools and real examples, The Lean Startup has become a foundational guide for modern entrepreneurship, influencing startups, tech companies, and corporate innovation programs around the world.