This influential business book introduces the Objectives and Key Results (OKRs) framework, a goal-setting system used by major companies like Google, Intel, and Bono’s ONE campaign. John Doerr, a legendary venture capitalist, outlines how OKRs help organizations focus effort, track progress, and foster alignment and accountability. Through detailed case studies from Google, YouTube, and the Gates Foundation, Doerr shows how this method has transformed productivity and performance. Larry Page has praised the book, saying he wished he had it at the beginning of Google’s journey. “Measure What Matters” is a practical blueprint for building goal-driven, agile organizations.
About John Doerr
John Doerr is a prominent venture capitalist and chairman of Kleiner Perkins. He is best known for backing Google, Amazon, and other tech giants early in their development. A protégé of Andy Grove at Intel, Doerr learned the OKR system there and later evangelized it across Silicon Valley. With a focus on technology and sustainability, he has championed innovation both in business and global climate efforts. His deep understanding of entrepreneurship, strategy, and execution makes him a thought leader in organizational performance. “Measure What Matters” distills decades of insight into an actionable guide for anyone seeking transformational success.
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