The Lean Startup presents a framework for building startups through continuous innovation, rapid experimentation, and customer feedback. Eric Ries introduces concepts like the Build-Measure-Learn loop, minimum viable product (MVP), and validated learning to help entrepreneurs reduce waste and improve decision-making. Rather than perfecting a product before launch, Ries advocates iterative development and pivoting based on real-world data. This approach enables startups to adapt quickly and succeed in uncertain markets. With practical tools and real examples, The Lean Startup has become a foundational guide for modern entrepreneurship, influencing startups, tech companies, and corporate innovation programs around the world.
About Eric Ries
Eric Ries is an entrepreneur, author, and startup advisor best known for developing the Lean Startup methodology. Drawing from his experiences as a Silicon Valley founder and engineer, Ries advocates for rapid iteration, validated learning, and adaptive product development. His book The Lean Startup became a global bestseller and has reshaped how new ventures—both startups and corporations—approach innovation. Ries also founded the Long-Term Stock Exchange and continues to champion sustainable, data-driven entrepreneurship. His work has influenced thousands of organizations seeking to minimize risk while fostering creativity and customer alignment in uncertain markets.
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