Jason Fried
Jason Fried is an entrepreneur, author, and co-founder of 37signals (now Basecamp), a company known for its project management tools and alternative approach to work. He co-authored Rework, a bestselling business book that challenges conventional startup wisdom and advocates for simplicity, focus, and doing less better. Fried is a vocal critic of hustle culture and traditional corporate structures, emphasizing calm, sustainable growth. Through his writing and business practices, he promotes clarity, asynchronous communication, and a strong work-life balance. His ideas have influenced startups and remote teams worldwide seeking more human-centric ways of building products and organizations.
Rework is a no-nonsense guide to building and running a business differently—smarter, leaner, and with less bureaucracy. Written by the founders of Basecamp, the book dismantles traditional startup myths and offers fresh advice on productivity, marketing, hiring, and growth. Each chapter is short and punchy, advocating for simplicity, speed, and authenticity. Rework encourages readers to launch quickly, ignore competitors, and focus on real value rather than business plans or investor pitches. Whether you're an entrepreneur, freelancer, or team leader, this book provides a practical, counterintuitive perspective on what really matters when creating something meaningful.