Jerry Porras
Jerry Porras is an American organizational theorist, business professor, and co-author of the influential book Built to Last, which he co-wrote with Jim Collins. A longtime faculty member at Stanford Graduate School of Business, Porras has focused his academic work on organizational development, leadership, and corporate vision. His research emphasizes how enduring companies build strong core ideologies while adapting to change. Porras is also known for his work on transformational leadership and strategic planning. Through both scholarship and consulting, he has influenced how organizations articulate purpose, align values, and sustain long-term success in competitive environments.
Built to Last explores what makes companies endure over decades, based on a six-year research project studying 18 visionary firms. Collins and Porras identify key traits shared by long-lasting companies, such as core values, bold missions, and a relentless drive for progress. The book challenges the idea that great leadership or market timing is the key to success, instead emphasizing organizational culture and consistency. Concepts like “clock building” versus “time telling” illustrate how lasting companies focus on systems, not individuals. With timeless lessons and real-world examples, Built to Last is a blueprint for sustainable, principle-driven business success.