In 'Who Moved My Cheese?' by Spencer Johnson, readers are taken on a thought-provoking journey through a parable that illustrates the inevitability of change and the importance of adapting to it. The story revolves around four characters in a maze, two mice named Sniff and Scurry, and two littlepeople named Hem and Haw, who all search for cheese to represent their desires and happiness. As the cheese keeps moving, each character reacts differently, offering valuable lessons about dealing with change, embracing it, and letting go of fear. Through simple yet powerful storytelling, Johnson imparts wisdom about resilience, flexibility, and the necessity of adjusting one's mindset in the face of life's uncertainties.
Spencer Johnson (1940 – 2017) was a renowned American author and physician, best known for his significant contributions to the self-help and business literature genres. Johnson's most famous work, 'Who Moved My Cheese?' (1998), became a worldwide bestseller, offering profound insights into managing change and achieving success. With a background in psychology and medicine, Johnson expertly combined storytelling with practical wisdom, making complex ideas accessible to a wide audience. His unique ability to distill complex concepts into simple, engaging narratives earned him a dedicated following and solidified his legacy as a masterful communicator and influential figure in the world of literature and personal development.
by Eric Ries
The Lean Startup presents a framework for building startups through continuous innovation, rapid experimentation, and customer feedback. Eric Ries introduces concepts like the Build-Measure-Learn loop, minimum viable product (MVP), and validated learning to help entrepreneurs reduce waste and improve decision-making. Rather than perfecting a product before launch, Ries advocates iterative development and pivoting based on real-world data. This approach enables startups to adapt quickly and succeed in uncertain markets. With practical tools and real examples, The Lean Startup has become a foundational guide for modern entrepreneurship, influencing startups, tech companies, and corporate innovation programs around the world.
by Brene Brown
In Daring Greatly, Brené Brown challenges conventional beliefs about vulnerability, arguing that it is not a weakness but a powerful source of courage, creativity, and connection. Drawing from years of research, she explores how the fear of shame and failure holds us back in relationships, parenting, work, and leadership. Brown encourages readers to embrace vulnerability as the path to a more authentic and wholehearted life. The book is a compelling call to show up fully and engage with the world, even when it feels uncomfortable. It’s a guide to building resilience, trust, and true belonging through emotional honesty.
by Jeremy Heimans, Henry Timms
New Power explores how influence, leadership, and engagement have evolved in the digital age. The authors contrast "old power"—top-down, closed, and leader-driven—with "new power"—open, participatory, and crowd-sourced. Through case studies like #MeToo, Airbnb, and TED, they show how modern movements and brands leverage community and transparency. The book offers tools for leaders, activists, and entrepreneurs to harness this shift effectively. Branson and other innovators have praised New Power for its relevance in today’s hyperconnected world, where collaboration and authenticity often matter more than hierarchy or control.
by Guy Kawasaki
In Wise Guy, tech evangelist and entrepreneur Guy Kawasaki shares personal stories and lessons from his life and career, spanning Apple, venture capital, and startup advising. Rather than a traditional memoir, the book is structured as a series of life lessons—on humility, resilience, work ethic, and innovation. Kawasaki writes with humor, authenticity, and an open heart, offering guidance to entrepreneurs and professionals at all stages. With anecdotes ranging from job interviews at Apple to parenting insights, Wise Guy is a practical and inspiring read filled with wisdom on navigating both business and life.