New Power explores how influence, leadership, and engagement have evolved in the digital age. The authors contrast "old power"—top-down, closed, and leader-driven—with "new power"—open, participatory, and crowd-sourced. Through case studies like #MeToo, Airbnb, and TED, they show how modern movements and brands leverage community and transparency. The book offers tools for leaders, activists, and entrepreneurs to harness this shift effectively. Branson and other innovators have praised New Power for its relevance in today’s hyperconnected world, where collaboration and authenticity often matter more than hierarchy or control.
About Jeremy Heimans
Jeremy Heimans is a social entrepreneur and co-founder of Purpose, an organization that builds movements for progressive causes through digital engagement and grassroots organizing. He is a pioneer in using technology and community-driven models to create large-scale social and political change. Heimans has been recognized as a World Economic Forum Young Global Leader and has worked across sectors from activism to philanthropy. As co-author of New Power, he explores how participatory models of influence are reshaping politics, culture, and business. Heimans advocates for democratized leadership in an age where connected communities increasingly shape global outcomes.
About Henry Timms
Henry Timms is a nonprofit leader and innovator best known for founding Giving Tuesday, the global generosity movement that has raised billions for charitable causes. He is currently the President and CEO of Lincoln Center for the Performing Arts and formerly led the 92nd Street Y in New York. Timms co-authored New Power, where he explores how digital connectivity and crowd-based leadership are transforming influence and engagement. His work emphasizes the shift from hierarchical to participatory models of leadership. Timms is a champion of civic innovation and inclusive leadership, helping institutions adapt to the demands of a connected world.
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