In 'Onward: How Starbucks Fought for Its Life without Losing Its Soul,' Howard Schultz, the former CEO of Starbucks, shares an insightful account of how the iconic coffee company navigated through challenges without compromising its values. Schultz delves into the strategies implemented during a tumultuous period, emphasizing the balance between profit and conscience. Through this narrative, readers witness the resilience and innovation that propelled Starbucks forward. The book captures the essence of leadership, corporate responsibility, and brand identity. Schultz's story offers valuable lessons on reinvention and sustainability in the corporate world, making 'Onward' a compelling read for business enthusiasts and aspiring entrepreneurs.
About Howard Schultz
Howard Schultz is an American author and entrepreneur best known for his significant impact on the global coffee industry. Born on July 19, 1953, in Brooklyn, New York, Schultz grew up in a working-class family and later went on to revolutionize the coffeehouse experience by founding Starbucks in 1985. His book 'Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time' provides insights into his journey and the principles that shaped Starbucks into a global powerhouse. Through his writing and business ventures, Schultz has become a key figure in modern corporate literature and the coffee culture worldwide.
About Joanne Gordon
Joanne Gordon is a business journalist and author known for her insightful profiles of influential leaders and corporate cultures. With a background in covering entrepreneurship and workplace dynamics, Gordon has written for publications like Forbes and Fast Company. She is perhaps best known as the co-author of Own the Day, Own Your Life and Winners Dream, where she collaborated with SAP CEO Bill McDermott. Gordon’s writing often explores themes of leadership, purpose, and personal growth in the business world, making complex stories accessible and engaging to a wide readership.
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