Howard Schultz
Howard Schultz is an American author and entrepreneur best known for his significant impact on the global coffee industry. Born on July 19, 1953, in Brooklyn, New York, Schultz grew up in a working-class family and later went on to revolutionize the coffeehouse experience by founding Starbucks in 1985. His book 'Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time' provides insights into his journey and the principles that shaped Starbucks into a global powerhouse. Through his writing and business ventures, Schultz has become a key figure in modern corporate literature and the coffee culture worldwide.
In 'Onward: How Starbucks Fought for Its Life without Losing Its Soul,' Howard Schultz, the former CEO of Starbucks, shares an insightful account of how the iconic coffee company navigated through challenges without compromising its values. Schultz delves into the strategies implemented during a tumultuous period, emphasizing the balance between profit and conscience. Through this narrative, readers witness the resilience and innovation that propelled Starbucks forward. The book captures the essence of leadership, corporate responsibility, and brand identity. Schultz's story offers valuable lessons on reinvention and sustainability in the corporate world, making 'Onward' a compelling read for business enthusiasts and aspiring entrepreneurs.