Robert Cialdini―New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion―explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science.
About Robert B. Cialdini
An American psychologist and professor of marketing, renowned for his research on influence and persuasion. His seminal book, Influence: The Psychology of Persuasion, identifies and explains six universal principles of influence: reciprocity, commitment and consistency, social proof, authority, liking, and scarcity. Cialdini's work provides invaluable insights into how and why people are persuaded, offering both ethical applications for influencing others and defenses against manipulative tactics.
Other Books by Robert B. Cialdini
Pre-Suasion: A Revolutionary Way to Influence and Persuade
In 'Pre-Suasion: A Revolutionary Way to Influence and Persuade,' Robert B. Cialdini delves into the art of effective persuasion by emphasizing the importance of priming audiences before delivering a message. He explores how setting the stage through strategic actions and cues can significantly impact the receptiveness of individuals to subsequent information. Backed by research and real-world examples, Cialdini provides valuable insights into the psychology behind successful communication and influence. This book not only offers practical strategies for marketers, leaders, and communicators but also challenges readers to rethink their preconceptions about persuasion. With a blend of engaging storytelling and scientific evidence, 'Pre-Suasion' is a must-read for anyone interested in mastering the art of persuasion.
Similar Books
Awaken the Giant Within
In 'Awaken the Giant Within', Anthony Robbins presents a compelling guide to personal development and self-improvement. Through practical strategies and insightful anecdotes, Robbins empowers readers to take control of their lives, set ambitious goals, and unlock their full potential. The book delves into topics like mastering emotions, overcoming limiting beliefs, and creating lasting change. Robbins encourages readers to cultivate a mindset of excellence and leverage their inner resources to achieve success in all aspects of life. With a blend of motivation and practical advice, 'Awaken the Giant Within' is a transformative read that motivates individuals to strive for greatness.
Rational Ritual
Rational Ritual explores how rituals—from presidential inaugurations to sports events—create common knowledge, a shared awareness that everyone knows everyone knows. Chwe, a game theorist, argues that these shared experiences are vital for coordination in society. By applying game theory to cultural rituals, he sheds light on why such practices persist and how they help societies function. The book offers unique insights into advertising, politics, and social networks. Zuckerberg recommended Rational Ritual for its relevance to online platforms, where creating and managing shared experiences is key. It’s an intellectually stimulating read for anyone interested in the intersection of culture and logic.
Unshakeable
by Tony Robbins
In "Unshakeable," Tony Robbins, along with financial advisor Peter Mallouk, delves into the world of personal finance and investment. The book is purposefully crafted to arm readers with the knowledge and strategies necessary to cultivate financial stability and confidence. Robbins breaks down complex financial concepts into accessible advice, especially valuable for those new to investing. Emphasizing the importance of staying the course during turbulent market times, it conveys a message of resilience. Robbins also includes practical insights from renowned investors, making it a comprehensive guide to wealth-building. While the book provides a reassuring perspective for anxious investors, it might offer less depth for seasoned financial enthusiasts.
Enlightenment Now
In Enlightenment Now, Steven Pinker defends the values of reason, science, humanism, and progress as the driving forces behind global improvements in health, wealth, safety, and freedom. Using data and visualizations, he argues that despite the doom-and-gloom narratives of modern media, the world is improving across nearly every measurable domain. Pinker traces these advances to Enlightenment principles, advocating for their continued relevance in addressing today’s challenges. Though some critics view his optimism as overly confident, the book offers a powerful counterpoint to cynicism and a celebration of humanity’s capacity to solve problems through knowledge and cooperation.