Robert B. Cialdini
An American psychologist and professor of marketing, renowned for his research on influence and persuasion. His seminal book, Influence: The Psychology of Persuasion, identifies and explains six universal principles of influence: reciprocity, commitment and consistency, social proof, authority, liking, and scarcity. Cialdini's work provides invaluable insights into how and why people are persuaded, offering both ethical applications for influencing others and defenses against manipulative tactics.
Robert Cialdini―New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion―explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science.
In 'Pre-Suasion: A Revolutionary Way to Influence and Persuade,' Robert B. Cialdini delves into the art of effective persuasion by emphasizing the importance of priming audiences before delivering a message. He explores how setting the stage through strategic actions and cues can significantly impact the receptiveness of individuals to subsequent information. Backed by research and real-world examples, Cialdini provides valuable insights into the psychology behind successful communication and influence. This book not only offers practical strategies for marketers, leaders, and communicators but also challenges readers to rethink their preconceptions about persuasion. With a blend of engaging storytelling and scientific evidence, 'Pre-Suasion' is a must-read for anyone interested in mastering the art of persuasion.