
Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again? Because in business it doesn't matter what you do, it matters why you do it. Steve Jobs, the Wright brothers and Martin Luther King have one thing in common: they started with why. This book is for anyone who wants to inspire others or to be inspired. Based on the most-watched TED Talk of all time.
A British-American author and motivational speaker known for his influential ideas on leadership and business, particularly the concept of "Start With Why." His books, including Start With Why and The Infinite Game, emphasize the importance of purpose, values, and long-term thinking in achieving success and creating meaningful impact. Sinek's engaging presentations and clear frameworks have made him a prominent voice in the world of leadership and management.

by Simon Sinek
In 'Leaders Eat Last: Why Some Teams Pull Together and Others Don't,' Simon Sinek delves into the dynamics of leadership and teamwork, exploring why some groups excel while others flounder. Sinek employs engaging storytelling and insightful analysis to highlight the importance of selflessness, trust, and empathy in leaders. He argues that placing the well-being of team members first not only fosters a more positive work environment but also drives greater success and fulfillment. Drawing on real-world examples and scientific research, Sinek offers practical guidance for creating a culture of collaboration and accountability. This book is a compelling read for anyone interested in effective leadership and building strong teams.

by Simon Sinek
In 'The Infinite Game' by Simon Sinek, readers are taken on a transformative journey exploring the concept of viewing life and business as an infinite game rather than a finite one. Sinek argues that in an infinite game, the goal is to outlast and outplay the competition, focusing on long-term sustainability and growth. Drawing from compelling examples, the book delves into leadership principles, organizational culture, and strategic decision-making, urging readers to adopt a more resilient and forward-thinking mindset. Thought-provoking and inspirational, 'The Infinite Game' challenges conventional thinking and offers valuable insights for those looking to thrive in a rapidly changing world.

by Jason Fried, David Heinemeier Hansson
Rework is a no-nonsense guide to building and running a business differently—smarter, leaner, and with less bureaucracy. Written by the founders of Basecamp, the book dismantles traditional startup myths and offers fresh advice on productivity, marketing, hiring, and growth. Each chapter is short and punchy, advocating for simplicity, speed, and authenticity. Rework encourages readers to launch quickly, ignore competitors, and focus on real value rather than business plans or investor pitches. Whether you're an entrepreneur, freelancer, or team leader, this book provides a practical, counterintuitive perspective on what really matters when creating something meaningful.

by Brene Brown
In Daring Greatly, Brené Brown challenges conventional beliefs about vulnerability, arguing that it is not a weakness but a powerful source of courage, creativity, and connection. Drawing from years of research, she explores how the fear of shame and failure holds us back in relationships, parenting, work, and leadership. Brown encourages readers to embrace vulnerability as the path to a more authentic and wholehearted life. The book is a compelling call to show up fully and engage with the world, even when it feels uncomfortable. It’s a guide to building resilience, trust, and true belonging through emotional honesty.

The E-Myth Revisited challenges the assumption that most small businesses are started by entrepreneurs. Michael E. Gerber argues that many founders are actually “technicians” who struggle with running a business. The book offers a clear framework for building a business that can scale and function independently of the owner. Gerber emphasizes the importance of systems, standardization, and working “on” the business rather than just “in” it. Through the fictional story of a struggling bakery owner, he illustrates common pitfalls and provides actionable solutions. This book is a foundational read for anyone seeking to grow a sustainable, replicable business.

In this huge international bestseller, the 48 laws are illustrated through the tactics, triumphs and failures of great figures from the past who have wielded - or been victimised by - power. The perfect book for the power hungry (and who doesn't want power?). At work, in relationships, on the street or on the 6 o'clock news: the 48 Laws apply everywhere. For anyone with an interest in conquest, self- defence, wealth, power or simply being an educated spectator, The 48 Laws of Power is one of the most useful and entertaining books ever. This book 'teaches you how to cheat, dissemble, feign, fight and advance your cause in the modern world.' (Independent on Sunday) The distilled wisdom of the masters - illustrated through the tactics, triumphs and failures from Elizabeth I to Henry Kissinger on how to get to the top and stay there. Wry, ironic and clever, this is an indispensable and witty guide to power.