In 'Start Something That Matters,' Blake Mycoskie, the founder of TOMS Shoes, shares his inspiring journey of creating a business with a meaningful impact. Mycoskie's book explores the idea of social entrepreneurship and how businesses can be a force for good in the world. He discusses the importance of finding your passion, taking risks, and making a difference. Through personal anecdotes and practical advice, Mycoskie motivates readers to pursue their own entrepreneurial dreams while prioritizing social responsibility. 'Start Something That Matters' is a compelling read that challenges readers to rethink traditional business models and consider the positive change they can bring to society.
Blake Mycoskie is an American entrepreneur, author, and philanthropist, born on August 26, 1976. He is best known for founding TOMS Shoes, a socially-conscious business that pioneered the 'One for One' model, where for each pair of shoes sold, a new pair is given to a child in need. Mycoskie's innovative approach to business and commitment to giving back have earned him widespread recognition. In addition to his entrepreneurial success, he is also the author of the bestselling book 'Start Something That Matters,' where he shares his insights on social entrepreneurship and how to make a positive impact through business. Mycoskie's work has inspired a new generation of entrepreneurs to prioritize social responsibility alongside financial success.
by Ben Horowitz
Ben Horowitz delivers a brutally honest, no-nonsense account of what it truly takes to build and run a startup. Drawing from his own experience as co-founder of Andreessen Horowitz and CEO of Opsware, Horowitz outlines the often-overlooked struggles: firing friends, managing morale, surviving downturns, and making impossible decisions. Rather than generic leadership tips, he offers hard-earned wisdom on navigating chaos and building a strong, resilient company. Larry Page praised the book for its candor and realism. It’s an essential read for entrepreneurs, CEOs, and managers who want insight into the harsh realities of leadership and long-term survival.
In Thrive, Arianna Huffington redefines success beyond wealth and power, proposing a third metric rooted in well-being, wisdom, wonder, and giving. Drawing from research and her own life, she argues that burnout and stress are not badges of honor but symptoms of a misguided culture. The book explores mindfulness, sleep, gratitude, and compassion as essential to living a fulfilling life. Huffington weaves personal anecdotes with scientific insights to promote a more holistic vision of success—one that nurtures both the self and the community. Thrive serves as a call to prioritize what truly matters in a fast-paced world.
by Guy Kawasaki
In Wise Guy, tech evangelist and entrepreneur Guy Kawasaki shares personal stories and lessons from his life and career, spanning Apple, venture capital, and startup advising. Rather than a traditional memoir, the book is structured as a series of life lessons—on humility, resilience, work ethic, and innovation. Kawasaki writes with humor, authenticity, and an open heart, offering guidance to entrepreneurs and professionals at all stages. With anecdotes ranging from job interviews at Apple to parenting insights, Wise Guy is a practical and inspiring read filled with wisdom on navigating both business and life.
by Al Ries, Jack Trout
This marketing classic distills decades of experience into 22 concise rules for building and maintaining strong brands. Al Ries and Jack Trout argue that marketing success comes from perception, not product, and each “law” illustrates a key principle—such as the Law of Leadership, the Law of the Category, and the Law of Focus. The book warns against common marketing pitfalls and emphasizes clarity, consistency, and positioning. Though first published in the 1990s, its ideas remain highly relevant in a crowded, fast-moving marketplace. It’s a sharp, digestible guide for marketers, entrepreneurs, and business owners seeking long-term strategic advantage.