Greg McKeown
Greg McKeown is a leadership consultant, public speaker, and bestselling author of Essentialism: The Disciplined Pursuit of Less. With a background in business and design thinking, McKeown advocates for a streamlined, intentional approach to work and life. He teaches readers and organizations how to eliminate the nonessential and focus on what truly matters. A former executive education advisor to companies like Apple and Google, McKeown's philosophy blends clarity, discipline, and productivity. He also hosts the What’s Essential podcast and is the author of Effortless, continuing his mission to help people achieve more by doing less with greater purpose.
Essentialism is a manifesto for simplicity in an increasingly busy world. Greg McKeown advocates for doing less, but better—focusing only on what is truly important. He challenges the idea that we must do everything and instead teaches readers how to identify their highest priorities, eliminate non-essential tasks, and reclaim control of their time and energy. With practical tips and clear frameworks, the book empowers readers to make deliberate choices, say no more often, and live with intention. Essentialism is about creating space for what really matters—professionally and personally—by embracing the power of focus and clarity.