Dan Ariely
Dan Ariely, a renowned behavioral economist and author, was born in New York City in 1967. Raised in Israel, Ariely overcame a traumatic injury to become a leading figure in his field. He is a James B. Duke Professor of Psychology and Behavioral Economics at Duke University, where he founded the Center for Advanced Hindsight. Ariely's work explores why humans make irrational decisions and has greatly influenced literature on psychology, economics, and decision-making. His notable books, including 'Predictably Irrational' and 'The (Honest) Truth About Dishonesty,' have captivated readers worldwide with their insightful and engaging exploration of human behavior.
In 'Predictably Irrational', Dan Ariely explores the fascinating world of behavioral economics, shedding light on the irrationality that governs our decision-making processes. Through a series of thought-provoking experiments and real-life examples, Ariely challenges the traditional economic theory that humans always act rationally. He delves into topics like the influence of social norms, the power of free offers, and the impact of emotions on our choices. This book offers readers an eye-opening journey into the hidden forces that shape our decisions, provoking introspection and questioning long-held beliefs about our own rationality.