Cognitive Psychology
Cognitive psychology focuses on mental processes like thinking, memory, problem-solving. Studies perception, decision-making, language, and reasoning using scientific methods.
Predictably Irrational: The Hidden Forces That Shape Our Decisions
by Dan Ariely
In 'Predictably Irrational', Dan Ariely explores the fascinating world of behavioral economics, shedding light on the irrationality that governs our decision-making processes. Through a series of thought-provoking experiments and real-life examples, Ariely challenges the traditional economic theory that humans always act rationally. He delves into topics like the influence of social norms, the power of free offers, and the impact of emotions on our choices. This book offers readers an eye-opening journey into the hidden forces that shape our decisions, provoking introspection and questioning long-held beliefs about our own rationality.