BJ Fogg
BJ Fogg is an esteemed American author, behavior scientist, and innovator in the field of persuasive technology. As the founder of the Behavior Design Lab at Stanford University, Fogg has profoundly influenced the study of human behavior and technology. Born and raised in Salt Lake City, Utah, he later pursued higher education at Brigham Young University and Stanford. Fogg is best known for his groundbreaking book 'Tiny Habits: The Small Changes That Change Everything,' where he outlines a revolutionary framework for fostering positive behavioral changes. His work has transcended academic circles, deeply impacting both the tech industry and individuals seeking personal growth. Widely regarded as a thought leader, his insights are instrumental in the design of many contemporary digital platforms, aiming to positively influence user habits. Fogg's contributions have sparked a global dialogue on the intersection of technology, psychology, and behavior, making him a pivotal figure in modern literature on self-improvement.
In 'Tiny Habits,' renowned behavior scientist BJ Fogg delivers a transformative guide on the science of habit formation. Drawing from decades of research, Fogg presents a groundbreaking yet straightforward approach to creating positive and lasting change in one's life. The book emphasizes the power of small actions and provides actionable strategies to build habits effortlessly, dismantling the myth that change requires strong willpower. Fogg introduces his paradigm-shifting 'Behavior Model' and illustrates it with practical examples and success stories. By focusing on simplicity and celebrating small victories, 'Tiny Habits' empowers readers to gradually reshape their behaviors and lives fundamentally and sustainably.