Shoshana Zuboff
Shoshana Zuboff is a renowned author and scholar known for her groundbreaking work in the realms of technology, surveillance capitalism, and business theory. With a background in social psychology and philosophy, Zuboff's keen insights have shaped discourse on the societal implications of digital technologies. Her seminal work 'The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power' garnered widespread acclaim for dissecting the ways in which corporations exploit user data for profit. Zuboff's research and writing have had a significant impact on understanding the intersection of technology, capitalism, and privacy in the digital age.
In 'The Age of Surveillance Capitalism', Shoshana Zuboff delves into the pervasive nature of tech giants like Google and Facebook, exploring how they have transformed into surveillance capitalism entities. Through meticulous research and analysis, Zuboff uncovers the methods used by these companies to capitalize on our personal data, ultimately posing a threat to privacy and individual autonomy. She raises crucial questions about the implications of this new form of capitalism on society, democracy, and human freedom. Zuboff's groundbreaking work offers a comprehensive examination of the digital landscape, shedding light on the urgent need for regulations and ethical considerations in the digital age.