Don Norman
Don Norman is a renowned author, designer, and cognitive scientist known for his significant contributions to the fields of human-centered design and user experience. With a background in psychology and a Ph.D. in cognitive science, Norman has served as a professor at both Harvard University and the University of California, San Diego. His influential books, such as 'The Design of Everyday Things' and 'Emotional Design', have revolutionized the way we think about the relationship between people and technology. Norman's work has had a profound impact on literature by bridging the gap between design, psychology, and technology, making complex concepts accessible and engaging for a wide audience.
In 'The Design of Everyday Things,' Don Norman explores the world of design, exposing the inadequacies of everyday objects we interact with. By delving into the psychology behind what makes designs successful or frustrating, Norman provides readers with a fresh perspective on why some products excel while others fail. Through engaging examples and insightful analyses, he highlights the importance of user-centered design, emphasizing the need for intuitive and accessible creations. This book serves as a guide for designers, engineers, and anyone interested in understanding the impact of design on daily life. Norman's blend of expertise and readable style makes this a must-read for those seeking to enhance their design thinking.